Theo Paphitis #SBS Small Business
Sunday Winner

In January 2022, I was thrilled to be named by retail entrepreneur and Dragons' Den star Theo Paphitis as one of his 'Small Business Sunday' competition winners.

Small Business Sunday, also known as #SBS, is a weekly initiative to raise the profile of small businesses across the UK. On a Sunday between 5pm and 7.30pm, Theo encourages small businesses to tweet or share an Instagram post on a Sunday about what makes their business unique. He then announces his six weekly winners the next day. Since Theo launched SBS from his kitchen table back in 2010, over 3,500 winners have been named.

As one of Theo's six weekly winners, I gained a retweet to his near half a million Twitter followers, a feat that only 0.8 per cent of entrants achieve. I was also one of the 4 per cent of SBS winners who set up my business less than 12 months ago (April 2021).


SBS winners also get a listing on the SBS online directory, as well as access to exclusive networking opportunities and attendance to the annual SBS event.

On Friday 25 February 2022, I was awarded my #SBS certificate by Theo himself at his annual winners event at the ICC Birmingham. I was blown away by the value at this year's event and will be writing a full blog about it all soon. In time meantime, you can see what I got up to on my Instagram reel.

Sarah Mullaney SBS tweet to Theo Paphitis.jpg
Sarah Mullaney She's a Writer and Theo Paphitis.jpg
SBS winner badge.png
Theo Paphitis announcing Sarah Mullaney as SBS winnerPNG

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