National Express | CRM
As part of National Express' ongoing CRM, I was tasked with writing emails to excite and inspire customers to book their next journey. Whether they wanted to go to a buzzing city, sunnier climes or a madcap UK festival, I ensured the tone of voice and copy was always relevant to the customer segment.
Copywriter: Sarah Mullaney
Graphic Designers: Matt Walton and Rinesh Mistry
Creative Directors: Jon Harrison & Richard Elwell