SEO Website Copy

Charles Bentley | Website

Charles Bentley is a global supplier of stylish and high quality home, garden and leisure products. As part of its vision to be recognised and loved as a leading homeware brand, Charles Bentley merged with its sister company, BuyDirect4U, in 2019.


I was tasked with rewriting copy from both company’s websites to sit on one new platform. The copy needed to inspire the consumer, while being optimised for SEO keywords. I used storytelling to achieve this and instead of simply discussing product features, I encouraged consumers to imagine how the products would enhance their home lives.

Charles Bentley Garden furniture.jpg
Charles Bentley About Us SEO copywriting

About Us page copy

Charles Bentley About Us Timeline copy.p

About Us page timeline

Charles Bentley Garden category page SEO

Garden category page copy

Charles Bentley Garden Outdoor Furniture

Outdoor furniture sub-category page

Charles Bentley website SEO copy

Pets category page

Charles Bentley Pets Bedding SEO

Pets sub-category page