SEO Website Copy

Charles Bentley | Website

Charles Bentley is a global supplier of stylish and high quality home, garden and leisure products. As part of its vision to be recognised and loved as a leading homeware brand, Charles Bentley merged with its sister company, BuyDirect4U, in 2019.

I was tasked with rewriting copy from both company’s websites to sit on one new platform. The copy needed to inspire the consumer, while being optimised for SEO keywords. I used storytelling to achieve this and instead of simply discussing product features, I encouraged consumers to imagine how the products would enhance their home lives.