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Oct 19, 2020
9 min

10 key takeaways from CopyCon 2020 that will help you become a better writer

Missed the ProCopywriters’ Copywriting Conference 2020 or looking to catch up on some of the talks? Grab a cuppa and some biscuits – here’s

Why the obsession with Zac Efron’s ‘dad bod’ needs to stop

Sarah Mullaney

Jul 21, 2020
6 min

Why the obsession with Zac Efron’s ‘dad bod’ needs to stop

Zac Efron has come a long way since his Disney days. But the question begs to be answered – when will people stop talking about his body?

6 ways to look after your mental health and enjoy the creative process more

Sarah Mullaney

Jul 9, 2020
6 min

6 ways to look after your mental health and enjoy the creative process more

Here's how you can live a fun and fulfilling creative life AND stay sane while doing so.

Sarah Mullaney

Nov 18, 2019
9 min

A writer's rocky road to enough

How I'm learning to embrace fear, let go of perfection and love writing for myself again.

Sarah Mullaney

May 12, 2019
3 min

Does copywriting really matter?

Spoiler alert, the answer is yes. Because copy is always more than just 'a few words'.

Mental health meets magical fiction: How To Stop Time book review

Sarah Mullaney

Dec 1, 2018
3 min

Mental health meets magical fiction: How To Stop Time book review

How To Stop Time is a heart-warming and thought provoking novel about how it can take a lifetime to truly learn how to live.

Sarah Mullaney

Mar 7, 2018
4 min

iCopy: Will robots be the new writers?

The robots are coming. Correction – the robots are here and they’re changing the future of copywriting as we know it.

Peace, love and ice-cream: Ben and Jerry’s tone of voice

Sarah Mullaney

Oct 9, 2017
3 min

Peace, love and ice-cream: Ben and Jerry’s tone of voice

Let’s give it up for the clever copywriting and wicked wordplay behind Ben and Jerry’s iconic tone of voice.

Sex, scandal and show-stopping literature: Lace is the 80’s feminist classic that you HAVE to read

Sarah Mullaney

Aug 17, 2017
7 min

Sex, scandal and show-stopping literature: Lace is the 80’s feminist classic that you HAVE to read

As India Knight rightly says: “There was life before Lace and life after Lace, and nothing was ever the same again."

Book review: 7 reasons why every woman should buy a copy of #Girlboss now

Sarah Mullaney

Jul 13, 2016
4 min

Book review: 7 reasons why every woman should buy a copy of #Girlboss now

I have owned #Girlboss for little under a year, have read it twice and could happily read it twice more.

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