Hi, I'm Sarah
I'm a West Midlands based freelance copywriter and content marketer who truly loves crafting the written word. My writing is concise, charismatic and makes the reader take action. Because anyone can write, but you need a copywriter to write well (and yes, you can start a sentence with because).
I have eight years' copywriting experience and after working for two of the Midlands' top creative communications agencies, I decided to bite the bullet and go freelance.
Clever copy doesn't just get people talking – it inspires action too. Through my love of language, curious mindset and resourceful nature, I'll help you express yourself in the best possible way and achieve your marketing goals.
What I write
SEO web copy
Social media marketing
Proofreading and editing
Buyer persona mapping
Slogans and strapless
Tone of voice
Subjects and sectors I've written for
Apprenticeship Providers | Architecture | Author Communications | Automotive | Beekeeping | Business-to-Business Networks | Craft Breweries | Fintech and Financial Services | Foster Care | Garden Furniture & Equipment | Independent Fashion Brands | International Airports | Lingerie & Swimwear | Luxury Shepherd Huts | Luxury Shopping Centres | Manufacturing | Mental Health | New Homes & Interiors | Recruitment (UK and Global) | Retail & Leisure | Travel Guides & Inspiration | Water Management Solutions | Youth Charities
What my clients think
"Excellent delivery to a tight deadline"
Sarah is a talented and gifted writer. I asked her to edit web copy I had been working on but it needed a fresh set of eyes. Even though I gave Sarah a tight deadline and a very short brief, she knocked it out of the park. Sarah has a way with words and knows instinctively how to write copy that's engaging. It's hard to find good copywriters who deliver as promised, but Sarah did just that. I hope to work with her on many more projects in the near future.
Sonia Rosenblatt – SEO Specialist at Savvy SEO
I'm an Age Friendly Business
Did you know that older audiences have the greatest spending power? According to a study by Epsilon, baby boomers, born between 1946 and 1964, shell out the most each year — more than half a trillion dollars (Harvard Business Review). In Ireland alone, there are over 1 million older (65+) people consuming products and services every day and this is set to double by 2051.
Age Friendly Ireland aims to support cities, counties and towns across Ireland to prepare for the rapid ageing of the country’s population. I’ve undergone training to understand how I can be a champion for age friendliness and older customers. As my first three actions as an Age Friendly Business, I have pledged to:
Make a conscious effort to work with other freelancers across older age groups.
Include a statement on my website explaining how and why I’m an Age Friendly Business Practitioner.
Call out ageism within the marketing, advertising and creative industries.
I'm a life-long learner
From the moment I could pick up a book as a child and vaguely work out what was going on, I was hooked on reading. Some of my favourite authors when I was little were Jacqueline Wilson, Roald Dahl, Michael Morpurgo ... and whoever wrote that Teletubbies magazine on the left.
I've always loved learning and it's something I've been keen to continue with outside of formal educational institutions. Particularly in digital marketing, there's always something new you can learn and trends to get to grips with.
As part of my business, I dedicate at least one day a month to my ongoing professional development, undertaking digital marketing courses with providers like the Hubspot Academy and Google Skillshop. I'm also a member of the Professional Copywriters Network, the alliance of commercial writers, where I can access the latest training, develop my career and network with my copywriting peers (who truly are the loveliest bunch, by the way).